Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) book cover by Robert B. Woodruff, Sarah F. Gardial

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) [9781557865533]

Name: Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) [9781557865533]
SKU: 9781557865533
Availability: InStock

Author: Robert B. Woodruff Sarah F. Gardial

Paperback

SKU: 9781557865533

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

Price $53.00

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Overview

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.

The book, Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management) [Bulk, Wholesale, Quantity] ISBN#9781557865533 in Paperback by Robert B. Woodruff, Sarah F. Gardial may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Robert B. Woodruff Sarah F. Gardial

Format:

Paperback

Publication Date:

06/10/1996

ISBN-13:

9781557865533

Pages:

358

Publisher:

Wiley

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