User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen book cover by Felix van de Sand

User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen [9783658159580]

Name: User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen [9783658159580]
SKU: 9783658159580
Availability: InStock

Author: Felix van de Sand

Paperback

SKU: 9783658159580

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Format Lightweight and affordable. Perfect for student groups and classrooms, and a versatile option for corporate trainings, team reads, or large-scale events.

Paperback

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Overview

Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erzeugt werden kann. Die überzeugende und unverwechselbare Kommunikation einer Markenpersönlichkeit auf Websites, Mobile Sites, Apps und Landingpages führt direkt zu Wachstum in User Engagement, Conversion und ROI. An Praxisbeispielen führt der Autor anschaulich vor, wie die Erkenntnisse aus Neuropsychologie und Neuromarketing konkret in den Produktgestaltungsprozess und das User Experience Design übertragen werden können. Die wichtigsten Werkzeuge und Leistungsbausteine werden vorgestellt und ihre Anwendung verständlich erläutert.

Ein empfehlenswertes Fachbuch für Produktmanager, CMO, UX Manager und Webentwickler, die den Mehrwert ihrer Marke mit einem stimmigen User Experience Design steigern wollen.

The book, User Experience Identity: Mit Neuropsychologie digitale Produkte zu Markenbotschaftern machen [Bulk, Wholesale, Quantity] ISBN#9783658159580 in Paperback by Felix van de Sand may be ordered in bulk quantities. Minimum starts at 25 copies. Availability based on publisher status and quantity being ordered.

Details

Author:

Felix van de Sand

Format:

Paperback

Publication Date:

01/12/2017

ISBN-13:

9783658159580

Pages:

104

Publisher:

Springer Fachmedien Wiesbaden

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