The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy
by Chris Adlard and Daniel Bausor
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BookPal × TalezoThe Customer Catalyst
How organisations can drive growth in the Customer Economy
The Digital Revolution has changed the business landscape in remarkable ways and will continue to do so. Organisations across industries and around the world are being disrupted and digitised at increasing pace – putting far more power in the hands of both customers and end-consumers. The traditional inside-out, functionally-siloed business model, typical of the product and sales-led growth era is over. The Customer Catalyst shows how organisations can put customers truly at the heart of their business and catalyse genuine, sustainable growth.
Future business models are no longer about functions – they are beginning to revolve around customers. Customer-led companies will, over time, unpack their static functional activities and transform their structure. Customer advocates already wield massive influence in a customer’s buying process, and this is only set to increase. This is already changing the role and nature of business functions and Sales is no longer seen as the only source of growth. The Customer Economy is placing greater demands on businesses and offers greater rewards to the businesses that meet and exceed customer expectations. This invaluable book will enable readers to:
- Lead their organisations to more profitable and sustainable growth
- Transform their organisations to become truly customer-centric with the C-change growth engine
- Explore in-depth stories from leaders of companies such as Zoom, Signify, Starling Bank, Ritz Carlton, Microsoft and Finastra with frank advice and practical steps to achieve success
- Help their companies adapt to, and profit from, the new realities of the Customer Economy
- Gain important insights from business leaders on best practice in key customer-centric growth areas
The Customer Catalyst shows businesses how to survive the transition to the Customer Economy, transform to align around today’s dynamic customer needs, and ultimately, drive sustainable business growth.
Details
- Publisher
- Wiley
- Authors
- Chris Adlard, Daniel Bausor
- Format
- Hardcover
- Published
- Dec 23, 2019
- ISBN-13
- 9781119575085
- Pages
- 400
- Carton quantity
- 20 copies
The Customer Catalyst for groups: pricing
Volume pricing applies automatically in your cart. No codes, no account needed.
| Copies | Price per copy | You save |
|---|---|---|
| 25 – 99 | $22.95 | 15% off list |
| 100 – 249 | $22.68 | 16% off list |
| 250 – 499 | $22.41 | 17% off list |
| 500 – 999 | $22.14 | 18% off list |
| 1,000+ | $21.60 | 20% off list |
Popular for
For new managers and leadership cohorts, a chapter per session.
A shared vocabulary for the whole organization.
A takeaway attendees will actually read, delivered to your venue.
Where can I buy 100 copies of The Customer Catalyst?
BookPal sells The Customer Catalyst in quantity. At 100 copies the price is $22.68 a copy, against a list price of $27.00, and the cart applies the volume tier automatically. Free shipping on most orders over $95 in the contiguous US. A specialist can quote a larger or mixed order.
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What does The Customer Catalyst cost when I buy for a group?
Volume pricing applies automatically in your cart, with no code needed. Price per copy: 25 to 99 copies, $22.95 (15% off list); 100 to 249 copies, $22.68 (16% off list); 250 to 499 copies, $22.41 (17% off list); 500 to 999 copies, $22.14 (18% off list); 1,000+ copies, $21.60 (20% off list). Need a different quantity, or a quote to forward for approval? Ask a specialist and we will confirm pricing before you pay.
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The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy
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